Image of woman sitting on a red velvet bench wearing a black outfit

Designer & Creative Director

Photo: Luis Valdizon of When They Find Us

Born and raised in British Columbia, Canada, with extensive travels to Tibet, Dubai, Jordan, and Bali - experiences that continue to shape my creative vision.

I'm a performance activewear designer and creative director who builds wardrobes that feel like the future: fashion-informed, technically rigorous, and tuned to how people actually move.

From directing editorial shoots in Shenzhen to working with factories in Los Angeles, I'm inspired by all types of fashion and the wonderful people who wear it.

If you have a project, an idea, or are simply curious to discuss a collaboration, reach out for an exploratory meeting:

jennifer.n.gagne@icloud.com

I’ve never met a sport I didn’t want to try

Boat Captain after spotting porpoises
Surf's up La Jolla
Skating since the 90s
Tennis Love
Officially made it to Everest
Jaunt in the Alps
Supporting Swissman has some downtime
Summitting at midnight #trauma
Ski break with birdie
Spring ski got me sweating
Nordic 4 Lyfe
Apres in Megève
Whistler on top of the clouds
I'm coming for you Breithorn
Locomotive Mountain
Somewhere in Provence
Making a quick getaway in Tofino
Saw 'em all
You bet
Secret swimming hole in Puglia
Back dive in Bonifacio
Snorkelling in Thailand
Horseback ride in Borneo
This is much higher than it seems - yikes!
The best river spots are off the beaten path
Home sweet home
I can't say not to a horse ride
Don't mind me while I show off a bit
Is raving a sport?
I ride a '68 YAS-1C
I can get us there
Exploring the mountains
The 2 1/2 hour hike is well worth it
You always feel good after yoga

Get in touch

Girlfriend Collective Campaign featuring Paloma Elsesser and four young women including in black athletic clothing, standing close together, embracing and smiling.

Mission

My mission is to help define the future of activewear by translating consumer insights and cultural shifts into collections that set new standards.

I create performance-driven designs with strong aesthetic value, guiding brands from concept to production with clarity and creative intent.

The Studio

Based between Paris and Vancouver, I specialize in performance activewear, outerwear, swimwear, and intimates for both men and women.

With 13+ years leading design across APAC, Europe and North America, I master technical fabrication, 3D design tools, and brand storytelling.

I collaborate with emerging and established brands on projects that set benchmarks in the activewear and performance sectors.

Resume & Project Descriptions

View All Projects

Creative Director / Lead 2011- Present www.jennifer-gagne.com

Design Director
From May 2025 - Present
Designed Seasons:
- Brand Identity
- FW25
Categories: Women’s Weight Training Collection, Seamless, Cut & Sew, Accessories
10 // 10 Activewear — Project Summary
- Established the brand strategy and visual identity (values, tone, logo) and translated it into an FW25 collection.
- Developed seasonal line architecture across Women’s Weight Training, Seamless, Cut & Sew, and Accessories.
- Built a supplier network and negotiated MOQs, lead times, and target costs with mills, seamless, and cut‑and‑sew partners.
- Owned the design‑to‑development pipeline: briefs, sketches, full tech packs (specs/BOM/grades), prototype gates, fittings, and fit comments.
- Defined labeling and compliance requirements for EMEA; implemented QC plans and wear/wash testing protocols.
- Set pricing architecture and merchandising strategy; supported sales and pre‑launch planning.
Commercial/impact (if any): not launched yet
Regions/markets: Dubai, EMEA, Eastern Europe
Cross-functional: fabric mills, seamless factory, cut & sew factory, client, graphic design/marketing
Campaign/storytelling: none yet
Scope & deliverables:
- Brand Identity, Logo, Brand Values, Materials and Manufacturing Sourcing, Pricing, Sales and Marketing Strategy, Seasonal Direction, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.

Design Director May 2025 - Present

Design Director
From May 2025 - Present
Designed Seasons:
Brand Identity & FW25
Categories: Women’s Weight Training Collection, Seamless, Cut & Sew, Accessories
Project Summary
- Established the brand strategy and visual identity (values, tone, logo) and translated it into an FW25 collection.
- Developed seasonal line architecture across Women’s Weight Training, Seamless, Cut & Sew, and Accessories.
- Built a supplier network and negotiated MOQs, lead times, and target costs with mills, seamless, and cut‑and‑sew partners.
- Owned the design‑to‑development pipeline: briefs, sketches, full tech packs (specs/BOM/grades), prototype gates, fittings, and fit comments.
- Defined labeling and compliance requirements for EMEA; implemented QC plans and wear/wash testing protocols.
- Set pricing architecture and merchandising strategy; supported sales and pre‑launch planning.
Commercial/impact (if any): not launched yet
Regions/markets: Dubai, EMEA, Eastern Europe
Cross-functional: fabric mills, seamless factory, cut & sew factory, client, graphic design/marketing
Campaign/storytelling: none yet
Scope & deliverables:
- Brand Identity, Logo, Brand Values, Materials and Manufacturing Sourcing, Pricing, Sales and Marketing Strategy, Seasonal Direction, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.

Design Director August 2024 - May 2025 https://www.traininpink.net/ https://igeia.shop/

I worked as a design instructor for over 7 years at John Casablancas Institute in the Fashion Arts program. My goal has been to encourage the students to use creativity and technology to help solve the problems of tomorrow.
By encouraging partnership with local brands to introduce reworked capsule collections, no-wash finishing, green printing/coloration processes, and by virtually prototyping to reduce fabric waste our students have been able to help the local market adopt these green processes and reduce their carbon impact.
Not only have I spearheaded critical course updates, built future course curriculum and introduced new design software such as CLO3D, I have been able to personally mentor our young designers many of whom have seen considerable local and international success.

Design Instructor 2016- 2023 www.jciinstitute.com

Project Delivery 2022
View Project
Combined cut + sew shaping and seamless circular knit to design an innovative shapewear & intimates collection using CLO3D to show pressure and shaping on the body using a pressure map
Scope & Deliverables
- Concepted a seamless shapewear/intimates capsule
- Leveraged CLO3D to simulate pressure mapping and shaping zones.
- Produced high‑fidelity visualization assets that improve cross‑functional alignment and accelerate decision‑making.

Design Services 2022 www.spanx.com

Project Delivery 2022
View SKIMS Swim
View SKIMS Activewear
Combined cut + sew and 3D gel “boning” to design innovative Active/Shapewear & Swimwear collections using CLO3D.
Scope & Deliverables
- Concepted activewear and swimwear capsules with a mind to push SKIMS brand identity in a more futuristic fashion direction.
- Worked with CLO3D to pattern-make and render all designs
- Produced high‑fidelity visualization assets that improve cross‑functional alignment and accelerate decision‑making.

Design Services 2022 www.skims.com

Design Services 2022
View Projects Here
Trend Forecasting for 2023 Wolford Athleticwear Collections
Scope & Deliverables
- Authored a 2023 athleticwear trend compendium focused on 3 distinct customers and 3 distinct sport applications
- The report covers seamless textures and yarn inspiration, seasonal color, silhouette, and consumer macro‑trends.
- Delivered design prompts and line‑planning recommendations to inform collection development.

Design Services 2022 www.wolford.com

Design Director
2021
Designed Seasons:
FW22
Categories: Men’s & Women’s Fashion Athleisure, Men’s Golf, Men’s Run, Outerwear
Project Summary
- Established the seasonal brand strategy and designed a Gen Z, “youth-driven” FW22 collection.
- Developed seasonal line architecture across Men’s & Women’s Golf, Cross Training and Outerwear.
- Fabric, Trims and Technology sourcing.
Commercial/impact (if any): not launched yet
Regions/markets: China (Retail & Online Sales, focused on 1st Tier Cities - SH, GZ, SZ, etc…)
Cross-functional: executive & design agency
Campaign/storytelling: moodboarding & visual direction
Scope & deliverables:
- Seasonal Direction for brand, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Print Design, Merchandising.

Design Director 2021 www.biemlf.com

Chief Creative Officer
From 2017 - 2020
Designed Seasons:
- SS18
- FW18
- SS19
- FW19
- SS20
Official Website:
www.huijiegroup.com
Categories: Women’s Pilates, Dance & Yoga, Outdoor, Run & Fitness, and Swimwear Collections, Seamless, Cut & Sew, Accessories
Project Summary
- Built the brand’s end‑to‑end creative and marketing engine: seasonal narratives, line architecture, briefs, and design system.
- Directed multi‑season product creation across Technical Bras, Cut & Sew, Seamless, Swim, and Accessories; authored tech packs and led fit governance.
- Partnered with Sourcing/PD in Shenzhen and led art direction/styling for five seasonal campaigns.
- Guided digital commerce storytelling across WeChat/TMall, elevating brand ID and value communication.
Commercial/impact : 15M USD in sales in the first year based on data scraped from sell through analysis
Regions/markets: China (Stores in malls and online sales (TMALL, others), focused on 1st, 2nd and 3rd Tier Cities)
Cross-functional:
- Social Media, Sales & Marketing Departments, Photographer and team, Sourcing & Product Development Team in Shenzhen, HR, CEO/Executive.
Campaign/storytelling:
- 5 seasons of art direction & developing product campaigns for Langerie Athletics, provided feedback and guidance to Graphics & Marketing Team (WeChat/TMall) on improving brand ID, communicating product details/value proposition, photographic styling and art direction, brand differentiation.
Scope & deliverables:
- Set Seasonal Creative Direction for the brand, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer meetings, Fittings, Fit Comments & feedback to product development team, Photoshoot planning, Art Direction, Styling.

Chief Creative Officer 2017 - 2020 www.huijiegroup.com

Women’s Creative Director
From 2019 - 2020
Designed Seasons:
- F20
- W20
- SP21
- SU21
- F21
- S22
Official Website: www.xtep.com
Categories: Women’s Pilates, Dance & Yoga, Outdoor, Run & Fitness, Seamless, Cut & Sew.
Project Summary
- Directed Women’s seasonal creative direction across multiple seasons; established line architecture and design guardrails.
- Delivered full design documentation and proto reviews
- Issued fit feedback in partnership with the Xiamen PD team.
- Provided product detail narratives to marketing for omni‑channel communication.
Commercial/impact : unknown
Regions/markets: China (6000 Stores across China and online sales (TMALL, others), focused on 1st, 2nd and 3rd Tier Cities)
Cross-functional:
- Design & Product Development Team in Xiamen.
- Design Agency
Campaign/storytelling:
- 5 seasons of Seasonal Creative Direction for all women’s collections, communicated product details to design team and marketing.
Scope & deliverables:
- Set Seasonal Creative Direction for women’s, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.

Women’s Creative Director 2019 - 2020 www.xtep.com

Senior Designer / Design Director
From 2011 - 2018
Worked with following brands:
Contact: Plaform Product Solutions
Categories: Men’s Outerwear, Outdoors, and Underwear,Women’s Yoga, Run, Fitness, Dance & Yoga, Youth Outdoor and Outerwear, Innovation, Trend Forecasting, Cut & Sew.
Project Summary
- Served as Senior Designer/Design Director across outdoor/active clients
- Delivered seasonal direction, full design documentation, technical specification packages and proto reviews
- Coordinated with client teams on development, merchandising, sourcing, and calendar management to achieve on‑time sample approval.
- Established line architecture and pricepoints
- Developed seasonal themes, fabric stories and colour palettes for a diverse range of clients
Commercial/impact : unknown
Regions/markets: USA + Canada
Cross-functional:
- Manufacturers & Mills
- PPS Designers & Product Development Team
- Agency Owner
Scope & deliverables:
- Set Seasonal Creative Direction for mens’ &women’s, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.

Senior Designer / Director 2011 - 2018. Plaform Product Solutions

Women’s Design Director
From 2016 - 2017
Designed Seasons:
- S18
- UNI COLLAB
Categories: Women’s Outdoor, Run & Fitness, Men’s Athleisure, Cut & Sew.
Project Summary
- Directed Men’s + Women’s seasonal creative direction.
- Developed line architecture and design guardrails.
- Delivered full design documentation and technical specfication packages.
- Sourced fabric and designed custom trims.
Commercial/impact : unknown
Regions/markets: Mainland China, Online (JD.com)
Cross-functional:
- PPS Design Team
- Design Agency
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Design Director 2016 - 2017

Women’s Design Director
2016
Designed Seasons:
- F16
Categories:Men’s + Women’s Outdoor, Run & Fitness, Cut & Sew.
Project Summary
- Directed Men’s + Women’s seasonal creative direction.
- Developed capsule collection including line architecture and interpreting brand IP.
- Delivered full design documentation and technical specfication packages.
- Collaborated with local prototype factory.
- Sourced fabric and designed custom trims.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
- RYU Executive
- Local Prototype Development Agency
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Design Director 2016 www.ryucanada.com

Women’s Design Director
2016
Designed Seasons:
- F16
Categories: Women’s Fitness, Seamless.
Project Summary
- Directed Women’s seasonal creative direction.
- Developed capsule collection including line architecture and developed brand IP.
- Delivered full design documentation and technical specification packages.
- Fit prototypes and provided feedback to factory.
Commercial/impact : unknown
Regions/markets: Norway, Europe
Cross-functional:
- Product Manager
- Turkish Seamless factory
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Fittings, Merchandising.

Design Director 2016 www.ryucanada.com

Women’s Design Director
2016
Designed Seasons:
- FW2016
Categories: Women’s Yoga + Fitness, Cut + Sew.
Project Summary
- Directed Women’s seasonal creative direction.
- Developed line architecture and developed brand IP.
- Delivered full design documentation and technical specification packages.
- Fit prototypes and provided feedback to factory.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
- Client
- Mill + Manufacturing
Scope & deliverables:
- Fabric and Trims Sourcing, Brand IP, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Design Director 2016

Women’s Design Director
2015
Designed Seasons:
- FW2015 Collection Launch
Categories: Women’s Pilates, Yoga + Fitness, Cut + Sew.
Project Summary
- Partnered with start-up founders to develop Brand identity and Brand IP.
- Educated founders on athleticwear fabric and construction technology
- Sourced new-to-the-market, innovative interlock fabric.
- Directed Women’s seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
- Fit prototypes and provided feedback to factory.
- Conducted wear-testing on full size range to improve fit and grading.
Commercial/impact : 100,000 units sold within the first launch, continued viral success
Regions/markets: USA
Cross-functional:
- Clients
- Mill + Manufacturing
Scope & deliverables:
- Brand IP, Brand Identity, Fabric and Trims Sourcing, Seasonal Direction, Seasonal Theme, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Fittings, Wear-testing, Merchandising.

Design Director 2015 www.girlfriend.com

Women’s Design Director
2015
Designed Seasons:
- SS16
Categories: Men’s & Women’s Run & Triathlon Apparel.
Project Summary
- Crafted Brand Identity, Brand IP and Brand Values.
  - Set SS2016 creative direction for Run & Tri.
- Directed Men’s + Women’s seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: England, Europe
Cross-functional:
- Client
- Mill + Manufacturing
Scope & deliverables:
- Brand IP, Brand Identity, Brand Values, Materials and Manufacturing Sourcing, Sales and Marketing Strategy, Budgeting & Costing, Import budget & planning, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Design Director 2015 www.sundried.com

Senior Designer
2015
Designed Seasons:
- FW2016
Categories: Men’s Outerwear + Athleisure.
Project Summary
- Designed a “rideable” Men’s casual outerwear collection using Cotton Inc Innovations.
- Directed Men’s seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
- Client
- PPS Leadership
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Senior Designer 2015 www.usskiandsnowboard.org

Men’s Innovation Designer
2015
Designed Seasons:
- FW2016
Official Website:
www.cottoninc.com
Categories: Men’s Outdoors Concepts.
Project Summary
- Developed a collection to showcase Cotton Inc.’s new fabric innovations for OR + SIA Tradeshows.
- Directed Men’s seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
- Client
- PPS Leadership
Scope & deliverables:
- Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Senior Designer 2015 www.usskiandsnowboard.org

Senior Designer
2014
Designed Seasons:
- FW2015
Categories:Women’s Fitness Apparel
Project Summary
- Developed Brand Identity, Logo, and Brand IP.
- Directed Women’s seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA, North America
Cross-functional:
- Client
- PPS Leadership
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Senior Designer 2014

Trend Forecaster
2014
Designed Seasons:
- SS2015
- FW2015
Official Website:
www.wgsn.com
Categories: Trend Forecasting Reports for Outdoor Retailer and SnowShow in Salt Lake City, Utah & Denver, Colorado.
Project Summary
- Travelled to trade shows, trend spotted and took photographs for WGSN report, collected, sorted and analyzed photographs into clear trends
- Used online portal to upload photos and wrote inspiring and informative copy to accompany the images to better describe trends I spotted in performance materials, colour, product categories and seasonal themes.
- Highlighted stand-out brands and fabric suppliers.
Commercial/impact : unknown
Regions/markets: Global
Cross-functional:
- WGSN
- PPS Leadership
Scope & deliverables:
- Trend Forecasting, Copy Writing, Copy Editing, Photography, Research, Interviewing.

Trend Forecaster 2014 https://www.wgsn.com/

Design Director + ProductionManager
2014
Designed Seasons:
- SS2015
Categories: Men’s Swimwear, Cut & Sew, Printed.
Project Summary
- Partnered with brand owner to develop Brand Identity and aesthetic
- Developed a collection of luxury Men’s swimwear using digitally printed, Italian warp knit fabric.
- Directed seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
- Costing and budgeting.
- Fit prototypes and provided feedback to factory.
- Styling assistance during campaign shoot.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
- Client
- Pattern-maker, Mill and Manufacturer
Scope & deliverables:
- Materials and Manufacturing Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling, QC oversight, Wear testing, photographic styling.

Design Director + Production Manager 2014

Design Director
2014
Designed Seasons:
- FW2014
Official Website:
www.elita.com
Categories: Women’s Intimates, Sleepwear & Bras
Project Summary
- Developed new, Brand Identity and aesthetic targeting a younger market.
- Directed seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
- Client
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Merchandising.

Design Director 2014 www.elita.com

Design Consultant
2014
Designed Seasons:
- SS2015
Official Website:
www.urbn.com
Categories:Women’s Activewear Collection
Project Summary
- Conducted a design and construction diagnostic on Women’s Active
- Delivered prioritized recommendations to elevate performance and reduce risk.
Commercial/impact : unknown
Regions/markets: US, North America
Cross-functional:
- PPS Leadership
Scope & deliverables:
- Design Analysis and critique.

Design Consultant 2014 www.urbn.com

Design Director
2013
Designed Seasons:
- FW2014
Official Website:
www.vargooutdoors.com
Categories: Men’s Outdoor Apparel
Project Summary
- Developed brand identity and aesthetic.
- Directed seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: US, North America
Cross-functional:
- PPS Leadership
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Designer - Innovation 2013 www.vargooutdoors.com

Designer - Men’s Intimates and Lounge
2013
Designed Seasons:
- FW2013
- Dwayne Wade Collab 2016
Official Website:
the story of naked
Categories: Men’s Underwear & Loungewear
Project Summary
- Directed seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
- Fabric and trims sourcing.
- Lead fittings and provided fit comments and grading improvements.
- Developed innovative “no-shift” underwear designs utilizing 2-way stretch fabrics and cross-grain stretch variations.
Commercial/impact : Collection launched successfully, sales data unknown
Regions/markets: US, North America
Cross-functional:
- Clients
- PPS Leadership and Development Team
- Manufacturers and Mills
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.

Designer - Intimates 2013 - 2016 the story of naked

Designer - Outerwear
2013
Designed Seasons:
- FW2014
Official Website:
www.marks.com
Categories: Men’s Outdoor Apparel, Hardshell, Waterproof/Breathable, 10k/10k, 15k/15k, Softshell, DWR.
Project Summary
- Directed seasonal creative direction.
- Developed line architecture.
- Delivered full design documentation and technical specification packages.
- Fabric and trims sourcing.
Commercial/impact : Collection launched successfully, sales data unknown
Regions/markets: Canada, North America
Cross-functional:
- PPS Leadership and Development Team
Scope & deliverables:
- Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

Designer - Outerwear 2013 www.marks.com

Associate Designer
2012
Designed Seasons:
- SS2013
Official Website:
Categories:
- Women’s Road & Communter Cycling
- Yoga & Run Seamless Collections
- Women’s Swimwear (part of the Yoga Collection
- Women’s High Support Intimates (part of the Run Collection)
Project Summary
- Designed Yoga & Run Seamless, Swim, and High‑Support Intimates Collections and contributed to Women’s Road & Commuter Cycling.
- Executed concept translation → line planning → detailed tech packs
- Partnered with Materials/Trims, Merch, PD, and Innovation.
- Participated in fit sessions and issued comprehensive fit comments
- Maintained vendor relationships and custom trim development.
Commercial/impact : Collections launched successfully, sales data unknown
Regions/markets: North America
Cross-functional:
- Marketing team
- Copy Team
- Merchandising & Buying Departments
- Product Development team
- Trims and Materials Sourcing Department
- Innovations Design team
- Yoga and Run Departments
- Creative Director - Sherri Waterson
- Owner - Chip Wilson
Scope & deliverables:
- Fabric and Trims Selection, Seasonal Direction interpretation, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, custom trim design, Mill and Manufacturer relations, Fittings, Fit Comments.

Associate Designer 2012 shop.lululemon.com

Lead Designer
2011
Designed Seasons:
- SS2012
Official Website:
Categories:
- Led design across Yoga/Run, Outerwear, Commuter Cycling, and To & From
- Managed pattern‑making and close collaboration with the sample room.
- Ran end‑to‑end product creation: market research, seasonal briefs, design reviews, fittings, and production handoff.
- Partnered with marketing/social and store teams on capsule launches and community‑driven events
- Mentored junior designers and engaged with local athlete/influencer communities.
Project Summary
- Designed Yoga & Run Seamless, Swim, and High‑Support Intimates Collections and contributed to Women’s Road & Commuter Cycling.
- Executed concept translation → line planning → detailed tech packs
- Partnered with Materials/Trims, Merch, PD, and Innovation.
- Participated in fit sessions and issued comprehensive fit comments
- Maintained vendor relationships and custom trim development.
Commercial/impact : Collections launched successfully, sales data unknown
Regions/markets: Canada & USA
Cross-functional:
- Marketing and Social Media, Product Sampling and Production team, Design team, Head Office, Store Managers.
- Owners - Chip and Shannon Wilson
Campaign/storytelling: Participated in Cycling Collection launches locally at the Vancouver Lab and travelled to Los Angeles to help host my Lounge Collection launch at the Robertson store.
Scope & deliverables:
- Fabric and Trims Selection, Seasonal Direction interpretation, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, custom trim design, Mill and Manufacturer relations, Fittings, Fit Comments.

Design Lead 2011 shop.lululemonlab.com

Design Director
From August 2023 to June 2024
Designed Seasons:
- SS2024
- FW2024
Categories: Women’s Pilates, Yoga, Outdoor, Run and Dance Collections, Seamless, Cut & Sew, Accessories
Official Website:
https://www.trendy-global.com/
Project Summary
- Led and mentored a six‑person creative organization in Guangzhou instituting daily stand‑ups, clear critique and milestone gates.
- Set brand seasonal narratives and aligned product stories to TMALL/XHS cadence and key shopping moments.
- Translated 1st tier‑city consumer insights into briefs and line architecture across Pilates, Yoga, Outdoor, Run, and Dance.
- Directed the design‑to‑dev engine from concept through proto reviews and fit governance
- Synchronized with buying team in Shanghai and with PD/Sourcing in Guangzhou.
- Partnered with mills/factories to unlock material innovation
- Partnered with Sales and Marketing team in Shanghai to guid graphic design and marketing on product storytelling and differentiation.
Commercial/impact: collection launched successfully, sales unknown
Regions/markets: China (Online sales only (TMALL, XHS), focused on 1st Tier Cities - SH, GZ, SZ, etc…)
Cross-functional: Social Media, Sales & Marketing Departments in Shanghai, Sourcing & Product Development Team in Guangzhou, HR, CEO/Executive.
Campaign/storytelling: Participated in outreach (Run clubs in SH & GZ) and partnerships with local Pilates studios and influencers, provided feedback and guidance to Graphics & Marketing Team (SH) on improving brand building, communicating product details/value proposition, photographic styling and art direction, brand differentiation.
Scope & deliverables:
- Mentored, Led, Inspired 6 person creative team (1 Design Manager, 1 Senior Designer, 2 Junior Designers, 1 Product Manager), Seasonal Direction for brand, Seasonal Marketing Strategy, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.