Designer & Creative Director
Photo: Luis Valdizon of When They Find Us
Born and raised in British Columbia, Canada, with extensive travels to Tibet, Dubai, Jordan, and Bali - experiences that continue to shape my creative vision.
I'm a performance activewear designer and creative director who builds wardrobes that feel like the future: fashion-informed, technically rigorous, and tuned to how people actually move.
From directing editorial shoots in Shenzhen to working with factories in Los Angeles, I'm inspired by all types of fashion and the wonderful people who wear it.
If you have a project, an idea, or are simply curious to discuss a collaboration, reach out for an exploratory meeting:
I’ve never met a sport I didn’t want to try
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Boat Captain after spotting porpoises
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Surf's up La Jolla
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Skating since the 90s
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Tennis Love
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Officially made it to Everest
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Jaunt in the Alps
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Supporting Swissman has some downtime
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Summitting at midnight #trauma
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Ski break with birdie
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Spring ski got me sweating
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Nordic 4 Lyfe
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Apres in Megève
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Whistler on top of the clouds
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I'm coming for you Breithorn
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Locomotive Mountain
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Somewhere in Provence
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Making a quick getaway in Tofino
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Saw 'em all
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![Queen of the Waves]()
You bet
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Secret swimming hole in Puglia
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Back dive in Bonifacio
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Snorkelling in Thailand
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Horseback ride in Borneo
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This is much higher than it seems - yikes!
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The best river spots are off the beaten path
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Home sweet home
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I can't say not to a horse ride
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Don't mind me while I show off a bit
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Is raving a sport?
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I ride a '68 YAS-1C
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I can get us there
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Exploring the mountains
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The 2 1/2 hour hike is well worth it
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You always feel good after yoga
Mission
My mission is to help define the future of activewear by translating consumer insights and cultural shifts into collections that set new standards.
I create performance-driven designs with strong aesthetic value, guiding brands from concept to production with clarity and creative intent.
The Studio
Based between Paris and Vancouver, I specialize in performance activewear, outerwear, swimwear, and intimates for both men and women.
With 13+ years leading design across APAC, Europe and North America, I master technical fabrication, 3D design tools, and brand storytelling.
I collaborate with emerging and established brands on projects that set benchmarks in the activewear and performance sectors.
Resume & Project Descriptions
Creative Director / Lead 2011- Present www.jennifer-gagne.com
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Design Director
From May 2025 - Present
Designed Seasons:
Categories: Women’s Weight Training Collection, Seamless, Cut & Sew, Accessories
10 // 10 Activewear — Project Summary
Established the brand strategy and visual identity (values, tone, logo) and translated it into an FW25 collection.
Developed seasonal line architecture across Women’s Weight Training, Seamless, Cut & Sew, and Accessories.
Built a supplier network and negotiated MOQs, lead times, and target costs with mills, seamless, and cut‑and‑sew partners.
Owned the design‑to‑development pipeline: briefs, sketches, full tech packs (specs/BOM/grades), prototype gates, fittings, and fit comments.
Defined labeling and compliance requirements for EMEA; implemented QC plans and wear/wash testing protocols.
Set pricing architecture and merchandising strategy; supported sales and pre‑launch planning.
Commercial/impact (if any): not launched yet
Regions/markets: Dubai, EMEA, Eastern Europe
Cross-functional: fabric mills, seamless factory, cut & sew factory, client, graphic design/marketing
Campaign/storytelling: none yet
Scope & deliverables:
Brand Identity, Logo, Brand Values, Materials and Manufacturing Sourcing, Pricing, Sales and Marketing Strategy, Seasonal Direction, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.
Design Director May 2025 - Present
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Design Director
From May 2024 - June 2025
Designed Seasons:
Categories: Women’s Pilates and Lifestyle Collection, Cut & Sew, Accessories
Project Summary
Collaborated directly with influencer talent to develop the brand beyond initial concept.
Developed seasonal line architecture across Women’s Pilates and Lifestyle, Cut & Sew, and Accessories.
Built a supplier network and negotiated MOQs, lead times, and target costs with mills, seamless, and cut‑and‑sew partners.
Owned the design‑to‑development pipeline: briefs, sketches, full tech packs (specs/BOM/grades), prototype gates, fittings, and fit comments.
Defined labeling and compliance requirements for Italy; implemented QC plans and wear/wash testing protocols.
Set pricing architecture and merchandising strategy; supported sales and pre‑launch planning.
Commercial/impact: Collections launched successfully, sales data unknown
Regions/markets: Italy and Europe
Cross-functional: fabric mills, cut & sew factory, client, graphic design/marketing
Campaign/storytelling: none yet
Scope & deliverables:
Brand Identity, Brand Values, Materials and Manufacturing Sourcing, Pricing, Seasonal Direction, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.
Design Director August 2024 - May 2025 https://www.traininpink.net/ https://igeia.shop/
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I worked as a design instructor for over 7 years at John Casablancas Institute in the Fashion Arts program. My goal has been to encourage the students to use creativity and technology to help solve the problems of tomorrow.
By encouraging partnership with local brands to introduce reworked capsule collections, no-wash finishing, green printing/coloration processes, and by virtually prototyping to reduce fabric waste our students have been able to help the local market adopt these green processes and reduce their carbon impact.
Not only have I spearheaded critical course updates, built future course curriculum and introduced new design software such as CLO3D, I have been able to personally mentor our young designers many of whom have seen considerable local and international success.
Design Instructor 2016- 2023 www.jciinstitute.com
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Project Delivery 2022
Combined cut + sew shaping and seamless circular knit to design an innovative shapewear & intimates collection using CLO3D to show pressure and shaping on the body using a pressure map
Scope & Deliverables
Concepted a seamless shapewear/intimates capsule
Leveraged CLO3D to simulate pressure mapping and shaping zones.
Produced high‑fidelity visualization assets that improve cross‑functional alignment and accelerate decision‑making.
Design Services 2022 www.spanx.com
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Project Delivery 2022
Combined cut + sew and 3D gel “boning” to design innovative Active/Shapewear & Swimwear collections using CLO3D.
Scope & Deliverables
Concepted activewear and swimwear capsules with a mind to push SKIMS brand identity in a more futuristic fashion direction.
Worked with CLO3D to pattern-make and render all designs
Produced high‑fidelity visualization assets that improve cross‑functional alignment and accelerate decision‑making.
Design Services 2022 www.skims.com
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Design Services 2022
Trend Forecasting for 2023 Wolford Athleticwear Collections
Scope & Deliverables
Authored a 2023 athleticwear trend compendium focused on 3 distinct customers and 3 distinct sport applications
The report covers seamless textures and yarn inspiration, seasonal color, silhouette, and consumer macro‑trends.
Delivered design prompts and line‑planning recommendations to inform collection development.
Design Services 2022 www.wolford.com
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Design Director
2021
Designed Seasons:
Categories: Men’s & Women’s Fashion Athleisure, Men’s Golf, Men’s Run, Outerwear
Project Summary
Established the seasonal brand strategy and designed a Gen Z, “youth-driven” FW22 collection.
Developed seasonal line architecture across Men’s & Women’s Golf, Cross Training and Outerwear.
Fabric, Trims and Technology sourcing.
Commercial/impact: sales unknown
Regions/markets: China (Retail & Online Sales, focused on 1st Tier Cities - SH, GZ, SZ, etc…)
Cross-functional: executive & design agency
Campaign/storytelling: moodboarding & visual direction
Scope & deliverables:
Seasonal Direction for brand, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Print Design, Merchandising.
Design Director 2021 www.biemlf.com
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Chief Creative Officer
From 2017 - 2020
Designed Seasons:
Official Website:
Categories: Women’s Pilates, Dance & Yoga, Outdoor, Run & Fitness, and Swimwear Collections, Seamless, Cut & Sew, Accessories
Project Summary
Built the brand’s end‑to‑end creative and marketing engine: seasonal narratives, line architecture, briefs, and design system.
Directed multi‑season product creation across Technical Bras, Cut & Sew, Seamless, Swim, and Accessories; authored tech packs and led fit governance.
Partnered with Sourcing/PD in Shenzhen and led art direction/styling for five seasonal campaigns.
Guided digital commerce storytelling across WeChat/TMall, elevating brand ID and value communication.
Commercial/impact : approximate mid-eight-figure USD range based on sell-through analysis.
Regions/markets: China (Stores in malls and online sales (TMALL, others), focused on 1st, 2nd and 3rd Tier Cities)
Cross-functional:
Social Media, Sales & Marketing Departments, Photographer and team, Sourcing & Product Development Team in Shenzhen, HR, CEO/Executive.
Campaign/storytelling:
5 seasons of art direction & developing product campaigns for Langerie Athletics, provided feedback and guidance to Graphics & Marketing Team (WeChat/TMall) on improving brand ID, communicating product details/value proposition, photographic styling and art direction, brand differentiation.
Scope & deliverables:
Set Seasonal Creative Direction for the brand, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer meetings, Fittings, Fit Comments & feedback to product development team, Photoshoot planning, Art Direction, Styling.
Chief Creative Officer 2017 - 2020 www.huijiegroup.com
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Women’s Creative Director
From 2019 - 2020
Designed Seasons:
Official Website: www.xtep.com
Categories: Women’s Pilates, Dance & Yoga, Outdoor, Run & Fitness, Seamless, Cut & Sew.
Project Summary
Directed Women’s seasonal creative direction across multiple seasons; established line architecture and design guardrails.
Delivered full design documentation and proto reviews
Issued fit feedback in partnership with the Xiamen PD team.
Provided product detail narratives to marketing for omni‑channel communication.
Commercial/impact : unknown
Regions/markets: China (6000 Stores across China and online sales (TMALL, others), focused on 1st, 2nd and 3rd Tier Cities)
Cross-functional:
Design & Product Development Team in Xiamen.
Design Agency
Campaign/storytelling:
5 seasons of Seasonal Creative Direction for all women’s collections, communicated product details to design team and marketing.
Scope & deliverables:
Set Seasonal Creative Direction for women’s, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.
Women’s Creative Director 2019 - 2020 www.xtep.com
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Senior Designer / Design Director
From 2011 - 2018
Worked with following brands:
Contact: Plaform Product Solutions
Categories: Men’s Outerwear, Outdoors, and Underwear,Women’s Yoga, Run, Fitness, Dance & Yoga, Youth Outdoor and Outerwear, Innovation, Trend Forecasting, Cut & Sew.
Project Summary
Served as Senior Designer/Design Director across outdoor/active clients
Delivered seasonal direction, full design documentation, technical specification packages and proto reviews
Coordinated with client teams on development, merchandising, sourcing, and calendar management to achieve on‑time sample approval.
Established line architecture and pricepoints
Developed seasonal themes, fabric stories and colour palettes for a diverse range of clients
Commercial/impact : unknown
Regions/markets: USA + Canada
Cross-functional:
Manufacturers & Mills
PPS Designers & Product Development Team
Agency Owner
Scope & deliverables:
Set Seasonal Creative Direction for mens’ &women’s, Developed Seasonal Marketing Strategy and stories, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Full Collection Design, Technical Specification packs, Merchandising, Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.
Senior Designer / Director 2011 - 2018. Plaform Product Solutions
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Women’s Design Director
From 2016 - 2017
Designed Seasons:
Categories: Women’s Outdoor, Run & Fitness, Men’s Athleisure, Cut & Sew.
Project Summary
Directed Men’s + Women’s seasonal creative direction.
Developed line architecture and design guardrails.
Delivered full design documentation and technical specfication packages.
Sourced fabric and designed custom trims.
Commercial/impact : unknown
Regions/markets: Mainland China, Online (JD.com)
Cross-functional:
PPS Design Team
Design Agency
Scope & deliverables:
Design Director 2016 - 2017
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Women’s Design Director
2016
Designed Seasons:
F16
Categories:Men’s + Women’s Outdoor, Run & Fitness, Cut & Sew.
Project Summary
Directed Men’s + Women’s seasonal creative direction.
Developed capsule collection including line architecture and interpreting brand IP.
Delivered full design documentation and technical specfication packages.
Collaborated with local prototype factory.
Sourced fabric and designed custom trims.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
RYU Executive
Local Prototype Development Agency
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Design Director 2016 www.ryucanada.com
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Women’s Design Director
2016
Designed Seasons:
F16
Categories: Women’s Fitness, Seamless.
Project Summary
Directed Women’s seasonal creative direction.
Developed capsule collection including line architecture and developed brand IP.
Delivered full design documentation and technical specification packages.
Fit prototypes and provided feedback to factory.
Commercial/impact : unknown
Regions/markets: Norway, Europe
Cross-functional:
Product Manager
Turkish Seamless factory
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Fittings, Merchandising.
Design Director 2016 www.tights.no
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Women’s Design Director
2016
Designed Seasons:
Categories: Women’s Yoga + Fitness, Cut + Sew.
Project Summary
Directed Women’s seasonal creative direction.
Developed line architecture and developed brand IP.
Delivered full design documentation and technical specification packages.
Fit prototypes and provided feedback to factory.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
Client
Mill + Manufacturing
Scope & deliverables:
Fabric and Trims Sourcing, Brand IP, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Design Director 2016
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Women’s Design Director
2015
Designed Seasons:
Categories: Women’s Pilates, Yoga + Fitness, Cut + Sew.
Project Summary
Partnered with start-up founders to develop Brand identity and Brand IP.
Educated founders on athleticwear fabric and construction technology
Sourced new-to-the-market, innovative interlock fabric.
Directed Women’s seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Fit prototypes and provided feedback to factory.
Conducted wear-testing on full size range to improve fit and grading.
Commercial/impact : 100,000 units sold within the first launch, continued viral success
Regions/markets: USA
Cross-functional:
Clients
Mill + Manufacturing
Scope & deliverables:
Brand IP, Brand Identity, Fabric and Trims Sourcing, Seasonal Direction, Seasonal Theme, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Fittings, Wear-testing, Merchandising.
Design Director 2015 www.girlfriend.com
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Women’s Design Director
2015
Designed Seasons:
Categories: Men’s & Women’s Run & Triathlon Apparel.
Project Summary
Crafted Brand Identity, Brand IP and Brand Values.
Set SS2016 creative direction for Run & Tri.
Directed Men’s + Women’s seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: England, Europe
Cross-functional:
Client
Mill + Manufacturing
Scope & deliverables:
Brand IP, Brand Identity, Brand Values, Materials and Manufacturing Sourcing, Sales and Marketing Strategy, Budgeting & Costing, Import budget & planning, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Design Director 2015 www.sundried.com
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Senior Designer
2015
Designed Seasons:
Categories: Men’s Outerwear + Athleisure.
Project Summary
Designed a “rideable” Men’s casual outerwear collection using Cotton Inc Innovations.
Directed Men’s seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
Client
PPS Leadership
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Senior Designer 2015 www.usskiandsnowboard.org
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Men’s Innovation Designer
2015
Designed Seasons:
Official Website:
Categories: Men’s Outdoors Concepts.
Project Summary
Developed a collection to showcase Cotton Inc.’s new fabric innovations for OR + SIA Tradeshows.
Directed Men’s seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA
Cross-functional:
Client
PPS Leadership
Scope & deliverables:
Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Designer - Innovation 2015 www.cottoninc.com
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Senior Designer
2014
Designed Seasons:
Categories:Women’s Fitness Apparel
Project Summary
Developed Brand Identity, Logo, and Brand IP.
Directed Women’s seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: USA, North America
Cross-functional:
Client
PPS Leadership
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Senior Designer 2014
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Trend Forecaster
2014
Designed Seasons:
Official Website:
Categories: Trend Forecasting Reports for Outdoor Retailer and SnowShow in Salt Lake City, Utah & Denver, Colorado.
Project Summary
Travelled to trade shows, trend spotted and took photographs for WGSN report, collected, sorted and analyzed photographs into clear trends
Used online portal to upload photos and wrote inspiring and informative copy to accompany the images to better describe trends I spotted in performance materials, colour, product categories and seasonal themes.
Highlighted stand-out brands and fabric suppliers.
Commercial/impact : unknown
Regions/markets: Global
Cross-functional:
WGSN
PPS Leadership
Scope & deliverables:
Trend Forecasting, Copy Writing, Copy Editing, Photography, Research, Interviewing.
Trend Forecaster 2014 https://www.wgsn.com/
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Design Director + ProductionManager
2014
Designed Seasons:
Categories: Men’s Swimwear, Cut & Sew, Printed.
Project Summary
Partnered with brand owner to develop Brand Identity and aesthetic
Developed a collection of luxury Men’s swimwear using digitally printed, Italian warp knit fabric.
Directed seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Costing and budgeting.
Fit prototypes and provided feedback to factory.
Styling assistance during campaign shoot.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
Client
Pattern-maker, Mill and Manufacturer
Scope & deliverables:
Materials and Manufacturing Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling, QC oversight, Wear testing, photographic styling.
Design Director + Production Manager 2014
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Design Director
2014
Designed Seasons:
Official Website:
Categories: Women’s Intimates, Sleepwear & Bras
Project Summary
Developed new, Brand Identity and aesthetic targeting a younger market.
Directed seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: Canada
Cross-functional:
Client
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Merchandising.
Design Director 2014 www.elita.com
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Design Consultant
2014
Designed Seasons:
Official Website:
Categories:Women’s Activewear Collection
Project Summary
Conducted a design and construction diagnostic on Women’s Active
Delivered prioritized recommendations to elevate performance and reduce risk.
Commercial/impact : unknown
Regions/markets: US, North America
Cross-functional:
PPS Leadership
Scope & deliverables:
Design Analysis and critique.
Design Consultant 2014 www.urbn.com
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Design Director
2013
Designed Seasons:
Official Website:
Categories: Men’s Outdoor Apparel
Project Summary
Developed brand identity and aesthetic.
Directed seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Commercial/impact : unknown
Regions/markets: US, North America
Cross-functional:
PPS Leadership
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Designer - Innovation 2013 www.vargooutdoors.com
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Designer - Men’s Intimates and Lounge
2013
Designed Seasons:
Official Website:
Categories: Men’s Underwear & Loungewear
Project Summary
Directed seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Fabric and trims sourcing.
Lead fittings and provided fit comments and grading improvements.
Developed innovative “no-shift” underwear designs utilizing 2-way stretch fabrics and cross-grain stretch variations.
Commercial/impact : Collection launched successfully, sales data unknown
Regions/markets: US, North America
Cross-functional:
Clients
PPS Leadership and Development Team
Manufacturers and Mills
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.
Designer - Intimates 2013 - 2016 the story of naked
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Designer - Outerwear
2013
Designed Seasons:
Official Website:
Categories: Men’s Outdoor Apparel, Hardshell, Waterproof/Breathable, 10k/10k, 15k/15k, Softshell, DWR.
Project Summary
Directed seasonal creative direction.
Developed line architecture.
Delivered full design documentation and technical specification packages.
Fabric and trims sourcing.
Commercial/impact : Collection launched successfully, sales data unknown
Regions/markets: Canada, North America
Cross-functional:
PPS Leadership and Development Team
Scope & deliverables:
Fabric and Trims Sourcing, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Designer - Outerwear 2013 www.marks.com
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Associate Designer
2012
Designed Seasons:
Official Website:
Categories:
Women’s Road & Communter Cycling
Yoga & Run Seamless Collections
Women’s Swimwear (part of the Yoga Collection
Women’s High Support Intimates (part of the Run Collection)
Project Summary
Designed Yoga & Run Seamless, Swim, and High‑Support Intimates Collections and contributed to Women’s Road & Commuter Cycling.
Executed concept translation → line planning → detailed tech packs
Partnered with Materials/Trims, Merch, PD, and Innovation.
Participated in fit sessions and issued comprehensive fit comments
Maintained vendor relationships and custom trim development.
Commercial/impact : Collections launched successfully, sales data unknown
Regions/markets: North America
Cross-functional:
Marketing team
Copy Team
Merchandising & Buying Departments
Product Development team
Trims and Materials Sourcing Department
Innovations Design team
Yoga and Run Departments
Creative Director - Sherri Waterson
Owner - Chip Wilson
Scope & deliverables:
Fabric and Trims Selection, Seasonal Direction interpretation, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, custom trim design, Mill and Manufacturer relations, Fittings, Fit Comments.
Associate Designer 2012 shop.lululemon.com
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Lead Designer
2011
Designed Seasons:
Official Website:
https://www.instagram.com/explore/locations/892591523/lululemon-lab/?hl=en
Categories:
Led design across Yoga/Run, Outerwear, Commuter Cycling, and To & From
Managed pattern‑making and close collaboration with the sample room.
Ran end‑to‑end product creation: market research, seasonal briefs, design reviews, fittings, and production handoff.
Partnered with marketing/social and store teams on capsule launches and community‑driven events
Mentored junior designers and engaged with local athlete/influencer communities.
Project Summary
Designed Yoga & Run Seamless, Swim, and High‑Support Intimates Collections and contributed to Women’s Road & Commuter Cycling.
Executed concept translation → line planning → detailed tech packs
Partnered with Materials/Trims, Merch, PD, and Innovation.
Participated in fit sessions and issued comprehensive fit comments
Maintained vendor relationships and custom trim development.
Commercial/impact : Collections launched successfully, sales data unknown
Regions/markets: Canada & USA
Cross-functional:
Marketing and Social Media, Product Sampling and Production team, Design team, Head Office, Store Managers.
Owners - Chip and Shannon Wilson
Campaign/storytelling: Participated in Cycling Collection launches locally at the Vancouver Lab and travelled to Los Angeles to help host my Lounge Collection launch at the Robertson store.
Scope & deliverables:
Fabric and Trims Selection, Seasonal Direction interpretation, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising, custom trim design, Mill and Manufacturer relations, Fittings, Fit Comments.
Design Lead 2011 shop.lululemonlab.com
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Design Director
From August 2023 to June 2024
Designed Seasons:
Categories: Women’s Pilates, Yoga, Outdoor, Run and Dance Collections, Seamless, Cut & Sew, Accessories
Official Website:
https://www.trendy-global.com/
Project Summary
Led and mentored a six‑person creative organization in Guangzhou instituting daily stand‑ups, clear critique and milestone gates.
Set brand seasonal narratives and aligned product stories to TMALL/XHS cadence and key shopping moments.
Translated 1st tier‑city consumer insights into briefs and line architecture across Pilates, Yoga, Outdoor, Run, and Dance.
Directed the design‑to‑dev engine from concept through proto reviews and fit governance
Synchronized with buying team in Shanghai and with PD/Sourcing in Guangzhou.
Partnered with mills/factories to unlock material innovation
Partnered with Sales and Marketing team in Shanghai to guid graphic design and marketing on product storytelling and differentiation.
Commercial/impact: collection launched successfully, sales unknown
Regions/markets: China (Online sales only (TMALL, XHS), focused on 1st Tier Cities - SH, GZ, SZ, etc…)
Cross-functional: Social Media, Sales & Marketing Departments in Shanghai, Sourcing & Product Development Team in Guangzhou, HR, CEO/Executive.
Campaign/storytelling: Participated in outreach (Run clubs in SH & GZ) and partnerships with local Pilates studios and influencers,provided feedback and guidance to Graphics & Marketing Team (SH) on improving brand building, communicating product details/value proposition, photographic styling and art direction, brand differentiation.
Scope & deliverables:
Mentored, Led, Inspired 6 person creative team (1 Design Manager, 1 Senior Designer, 2 Junior Designers, 1 Product Manager), Seasonal Direction for brand, Seasonal Marketing Strategy, Seasonal Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer meetings, Fittings, Fit Comments & feedback to product development team.
Design Director 2023 - 2024 https://www.trendy-global.com/
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Women’s Design Director
2016
Designed Seasons:
Categories: Women’s Swimwear, Cut + Sew.
Project Summary
Directed seasonal creative direction.
Developed line architecture and basic brand identity.
Delivered full design documentation and technical specification packages.
Fit prototypes and provided feedback to factory.
Commercial/impact : unknown
Regions/markets: Canada & USA
Cross-functional:
Client
Mill + Manufacturing
Fabric and Trims Sourcing, Brand IP, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.
Design Director 2016