Igeia FW2025
A continuation of ideas and silhouettes that we were excited about for the season. This project shows the clean path from Trending & Seasonal Direction through to Design and Tech Packing.
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Design Director
From May 2025 - Present
Designed Seasons:
Categories: Women’s Weight Training Collection, Seamless, Cut & Sew, Accessories
Project Summary
Established the brand strategy and visual identity (values, tone, logo) and translated it into an FW25 collection.
Developed seasonal line architecture across Women’s Weight Training, Seamless, Cut & Sew, and Accessories.
Built a supplier network and negotiated MOQs, lead times, and target costs with mills, seamless, and cut‑and‑sew partners.
Owned the design‑to‑development pipeline: briefs, sketches, full tech packs (specs/BOM/grades), prototype gates, fittings, and fit comments.
Defined labeling and compliance requirements for EMEA; implemented QC plans and wear/wash testing protocols.
Set pricing architecture and merchandising strategy; supported sales and pre‑launch planning.
Commercial/impact: Collections launched successfully, sales data unknown
Regions/markets: Dubai, EMEA, Eastern Europe
Cross-functional: fabric mills, seamless factory, cut & sew factory, client, graphic design/marketing
Campaign/storytelling: none yet
Scope & deliverables:
Brand Identity, Logo, Brand Values, Materials and Manufacturing Sourcing, Pricing, Sales and Marketing Strategy, Seasonal Direction, Line-planning, Trend Forecasting, Demographic & Market research, Collection Design, Technical Specification packs, Merchandising, Mill and Manufacturer negotiations, Fittings, Fit Comments, Labeling requirements, QC oversight, Wear and wash testing.
Design Director
August 2024 - May 2025
