ART DIRECTION
As an Art Director, I strive to create imagery that lives both in fantasy and reality. My work advocates for individuality and inclusivity showing that sport and leading an active lifestyle is within reach for everyone.
With a spirit of openness and collaboration, I develop the creative strategy and guide the visual direction, working closely with producers, graphic designers, stylists, cinematographers and photographers to bring each concept to life.
My purpose is to tell the story of the season while shaping a cohesive and emotionally engaging brand world that resonates deeply with its audience.
Langerie S/S 2019 lookbook
Shenzhen, CN
Photography: Jingwen Hu
Langerie S/S 2018 Lookbook
Shenzhen, CN
Photographer: Jingwen Hu
Men’s Activewear + Intimates
Women’s Performance Activewear
Women’s Intimates + Swim
Women’s Yoga + Lounge