CREATIVE                 
DIRECTION
Young woman with long blonde hair wearing a black wide-brimmed hat and a sleeveless dress with black and white abstract patterns, sitting on wooden stairs against wood-paneled walls.

As a creative director, my focus is drawn towards identifying underserved markets and crafting products and communication that genuinely and authentically resonate with those often overlooked customers.


With care, I shape the creative strategy and provide guidance on artistic direction, working closely alongside designers, stylists, and photographers to breathe life into the creative vision.

Ultimately, my heartfelt mission is to craft a unified and captivating brand image that genuinely connects with the target audience.

*all photos are unedited

Three futuristic humanoid robots with metallic, reflective skin and faces, dressed in casual modern clothing, standing outdoors during dusk in a rocky, hilly landscape.
Four digital mannequins standing outdoors on a rocky hill, wearing matching peach-colored athletic outfits including tank tops, pants, and shorts. Their faces are obscured by abstract, reflective masks.
Four metallic mannequins wearing swimsuits stand on a beach during sunset, with the sky filled with pink and orange clouds.
Four transparent humanoid figures wearing black swimwear, standing on a beach at sunset.
A woman with shoulder-length black hair wearing a pink sleeveless dress with orange and blue design and the words 'Langerie Atmos'. She stands against a off-white brick wall, looking at the camera with a neutral expression.

Langerie S/S 2019 lookbook
Shenzhen, CN

A young woman with long, wavy, strawberry blonde hair and blue eyes poses outdoors. She is wearing a green sports bra with black accents and a matching green skirt with a black waistband and patterned trim. She is standing near a doorway with a brick wall visible behind her.
A young woman with dark hair wearing a black sports bra and black leggings, standing against a white brick wall, with a sporty jacket partially open.

Langerie S/S 2018 Lookbook
Shenzhen, CN

Photographer: Jingwen Hu

A young woman with long red hair sitting on a red and white striped deck chair, wearing a matching blue and purple patterned sports bra and shorts, looking at the camera with a relaxed expression.
A young woman with long red hair wearing a white and yellow athletic two-piece outfit standing in front of green tropical plants.
Two women in fashionable outfits, one standing indoors with a neutral expression, and the other leaning against a door frame outside at night.
Two women in sporty outfits, one in a pink and white tie-dye crop top and skirt standing by a pool, the other in a black crop top and shorts sitting on a wooden floor with yellow-lit stairs in background.
Group of three women practicing yoga or stretching indoors against a light background, with the word "BREATHE" written at the bottom.
Side-by-side images of a woman practicing yoga. The woman on the left is sitting cross-legged on a mat, wearing a light purple sports bra and black leggings with cut-out patterns, looking at the camera. The woman on the right is kneeling on a mat, holding her back foot with her hand in a yoga pose, wearing a pink sports bra and matching pink leggings, looking to the side.
A woman practicing yoga indoors, standing with her feet together, bent forward at the waist, with her arms stretched upward and behind her head.
Two women in athletic wear sharing an intimate moment in a minimalistic room on the left, and two women in workout clothing posing indoors with colorful backgrounds on the right.
Two women practicing yoga indoors, one performing warrior pose and the other in a standing stretch with arms raised above her head.
Two women practicing yoga indoors, one in a seated forward bend and the other in a side stretch, on brown mats against a plain white wall.
Three women in athletic wear, two standing close together smiling, one sitting on the floor with her hand on her knee, all in a fitness studio or gym setting.
Two women modeling athletic wear: one facing front with arms raised and hands clasped behind her head, wearing a blue sports bra with yellow band and matching blue shorts; the other facing back with one arm behind her back, wearing the same sports bra and shorts.
Two women in athletic clothing posing against colorful backgrounds, one with a yellow wall and the other with a blue wall.
A woman is practicing yoga in two different poses. On the left, she stands with arms raised above her head, eyes closed, wearing a white crop top and black leggings. On the right, she sits cross-legged on the floor, smiling slightly, wearing a white sleeveless top and black pants.
Two women in white underwear posing against a white background, one standing with her back to the camera and the other stretching with arms overhead.
Two images side by side. The left image shows a person dressed in a light-colored, layered outfit with a large backpack, viewed from the back. The right image shows a man with dark skin, bald head, wearing a black jacket, holding a bicycle over his shoulder, looking down.
Two young women walking on a city street with graffiti-covered walls behind them. They are wearing black and blue athletic-style shirts and shorts with bold graphic lettering.

Men’s Activewear + Intimates

Women’s Performance Activewear

Two women in exercise attire practicing yoga or meditation indoors, with the words 'BREATHE' written at the bottom.
Five women in black athletic clothing stretching outdoors in front of a green hedge with colorful plants, on a concrete ground.

Women’s Intimates + Swim

Women’s Yoga + Lounge