Nootka Swim S17

Inspired by the natural wonder of the PNW, the founders of the brand and I worked closely on the project from concept through prototyping to ensure that all styles and all sizes were flattering and functional.

  • Women’s Design Director

    2016  

    Designed Seasons:

    Categories: Women’s Swimwear, Cut + Sew.

    Project Summary

    • Directed seasonal creative direction.

    • Developed line architecture and basic brand identity.

    • Delivered full design documentation and technical specification packages.

    • Fit prototypes and provided feedback to factory.

    Commercial/impact : unknown

    Regions/markets: Canada & USA

    Cross-functional:

    • Client

    • Mill + Manufacturing

    Scope & deliverables:

    • Fabric and Trims Sourcing, Brand IP, Seasonal Direction, Line-planning, Trend Forecasting, Market research, Collection Design, Technical Specification packs, Merchandising.

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Nootka Swimwear 2017

Small contract with local brand Nootka Swim to create a strong core collection with seasonal prints using hyper-realistic nature prints.